Margot Heiligman
Manager, SAP | @mheiligmanSolution Manager for Line of Business Customer at SAP, Social Media Strategy, enterprise software, mobility, customer experience, Music 2.0. Interested to engage with readers who are leveraging Sales, Marketing, Service and SocialCRM to put a dent in the social web to better understand their new Social Customers.
10 articles by Margot Heiligman
-
Viral Marketing Isn't the New Marketing, Viral Products Are
June 30, 2011 -
Opportunistic, Succinct, and Creative: SocialCRM at Insider 2011
March 30, 2011 -
Syndication Reaches the New Social Customer
March 2, 2011 -
At Least 5 Ways of Designing - In the Customer Experience
Feb. 9, 2011 -
Latin America's Movistar Fields 'Social Media Agents': Globetrotting SocialCRM Interviews Jesus Hoyos
Jan. 14, 2011 -
What I Know About Customers I Learned from a Kangaroo or "Competitive Advantage through Caring"
Nov. 5, 2010 -
From the Ridiculous to the Sublime: Cracking the Code on Sentiment Analysis
Oct. 8, 2010 -
The Secret's Out: Trader Joe's Fans Take Business to the Next Level
Sept. 13, 2010 -
Experience in High Gear: Theodore Kinni's 'New View of Consumers'
Aug. 27, 2010 -
'Worst Practices' in Customer Service: Updated!
April 12, 2010