Ryan Johnson
Director of Content Optimization, Imagination | @rsj8000I am an award-winning web content producer, online and traditional marketing strategist and copywriter.
The key to success in the digital world lies in understanding the customer - knowing what they are looking for and giving them a reason to cut you a piece of their valuable time.
I use a combination of web analytics, customer research and an understanding of how users approach the web and social media. This has led to proven success in building online audiences.
12 articles by Ryan Johnson
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What Is Thought Leadership? Five Ways to Define Success
June 18, 2015 -
Kill the Pageview: 3 Engagement Metrics That Matter
April 25, 2015 -
Super Bowl Ad Meter Winners: Where Are They Now?
Dec. 3, 2014 -
How the Mighty (Wings) Have Fallen: McDonald's Fails Again With Transparency Campaign
Nov. 7, 2014 -
Attention-Getting Secrets of the Best Content Marketers
Oct. 16, 2014 -
How to Harness the Power of Influencers
Oct. 8, 2014 -
2 Bad Facebook Posts and 2 Good Ones
Sept. 25, 2014 -
How to Create Content that Lives the Brand Promise
Sept. 16, 2014 -
The Difference Between Content Marketing and Advertising
Sept. 7, 2014 -
Creating Facebook Posts That Provide Value
Aug. 28, 2014 -
Three Things "Guardians of the Galaxy" Can Teach You About Content
July 25, 2014 -
5 Reasons People Aren't Reading Your Content
July 23, 2014