To convert content to new business leads you must learn to write effectively for the web.

There is a completely different writing style for web vs print. Professional copywriters even have difficulty with the transition from print to web.

For example: Use the inverted pyramid style of writing for your blog ...

The most important information, the take-away or the benefit from your post should be in the first paragraph.

I'm always searching for resources that help me to become a better writer for web, whether it is for my blog, Twitter or other social media platforms. I recently came across a post written by Robin Broitman, chief internet and social media strategist for IIG Group titled: HOW-TO: Write Effectively for Twitter & The Social Web. This post contains a collection of 97 articles that are a tremendous resource for your online writing. The articles are conveniently organized in the following 4 categories:

• General Web and Social Media Writing Principals
• Writing Strong Headlines and Titles
• Writing for Twitter
• Writing for Search Engines

Click Here for the links to Robin's collection of "how to" articles for writing effectively for Web