In Fathom Analytics' new Relationship Quality Index, the top-rated brands on Facebook tend to be the ones with the most likes.
TOP 5 Brands:
1. YouTube (48 million likes)
2. MTV (29 million)
3. Coca-Cola (36 million)
4. Starbucks (26 million)
5. Disney (29 million)
Rankings were based on: fan count, their momentum (how quickly they've been acquiring fans), fan engagement and emotional quality.
Starbucks, while it trails Coca-Cola by 10 million fans, is behind by only one point, thanks to superior engagement and sentiment for the company. Likewise, the java giant beats Disney by two points.
Further down the ranking, Kohl's is a respectable No. 31 on the list, thanks largely to coming in first among all brands on Facebook in fan emotional sentiment. Kohl's actually over-indexes on all emotional scales - including frustration and hate - compared with other brands on Facebook, but fans show it the love by a significant margin.
Read the full list and more details from this study at adage.
