The Community Roundtable has partnered with Voce Communications to produce a podcast series, "Conversations with Community Managers." In this series, TheCR's Jim Storer joins forces with Voce's Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our series continues with episode #23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan.Podcast highlights include:
- Dealing with "Protected Health information" (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need for community and the privacy of members.
- Creating resources such as www.ahealthiermichigan.org to present wellness resources.
- Coordination and sharing among associated but separated organizations, as with the Blue Cross/Blue Shield plans in different states.
- When "I can't answer you" is an answer.
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MUSIC CREDIT: "Bleuacide" by graphiqsgroove
