Of all things, a local daily newspaper report was the initial source of information for me about this interesting start-up in my hometown. In fact, so far it seems that the local daily newspaper, according to my Google news search, is the first and only one to report on this new company.
But I have a feeling you may be hearing more about it. FLIMP stands for Flash Interactive Media Platform. It is a new offering from a company called Flimp Media, Inc. Here, from their web site, is what they say about their technology:
Flimp Media Inc. (FMI) develops next generation hosted and installed software platforms for rich media direct marketing, sales and communications. The integration of rich media (flash), web video and automated analytics is the foundation of the FLIMP microsite marketing platform. Using the FLIMP platform, users can quickly and easily manage digital assets, and create, distribute and track rich media marketing campaigns deployed through email marketing, search marketing, weblinks, websites and advertising. FLIMP microsites combine an interactive audiovisual experience with targeted distribution, viral messaging and comprehensive viewer tracking.
Check it out. I particularly liked the FLIMP video campaign examples they offer on their site.
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