From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE]
Plenty of so-called journalistic practices have already infiltrated marketing departments and agencies around the world. The majority of content marketers are maintaining editorial calendars, adhering to style guides, and trying to turn their teams into newsrooms for their brand.
Yes, this has enabled marketers to pump out content more efficiently. But it hasn't necessarily helped them do it more effectively. It's easy for them to fall into the trap of writing dry, uninteresting or, even worse, innacurate content that doesn't capture reader's attention. In order to be effective, a content marketing srategy must truly inform, engages, and ultimately win over the audience.
Uberflip's latest SlideShare examines the essential principles that drive journalists to produce amazing content and what marketers can learn from them.
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