What is Google + and what are the main differences with Facebook and twitter is what most people are wondering right now. Should I be part of it? I can't waste my time on Facebook, Twitter and now in Google+. This is what most people are saying right now, but what is actually Google+?
Google+ is the biggest online conversation since the internet was available to the public. It is still in Beta version and you need to be invited to join by someone already in it.
In Google+ you can potentially make a conversation with every single user of Google, not of Google+ only but Google, so if there are millions in it, you have potentially millions to exchange ideas with. Why? and How?
Google+ allows you to add to your circles everyone on Google+ and anyone with a Gmail account and they don't even need to accept or add you in their circles to receive your status updates. In Summery everyone you add to your circles (and you can potentially add everyone) will receive your status updates in their "Stream" and they can add comments and likes.
This is a total new way of social interaction, online conversation and online sharing.
Many of us don't believe Google can have a successful Social Network because of all their previous failures, but Google + is not competition to Facebook or Twitter, it is a whole new vision of the capabilities within Social Media in general.
Do companies actually see the potential of what Google+ is? I am sure not yet and they will not see it for a long time, basically you are able to reach your target market and potential clients without them even knowing you are there, but they will receive your posts about your business so you can reach everyone you want.
You can make the biggest market research ever imagine for your business by reaching as many people as possible and sharing the questions, they don't need to have you their contacts but they are still able to answer your questions.
This will create a whole new level in the way marketing is done online. Like we have been saying for a long time now... the news, services and businesses will find you, no longer you will have to look for them.
How will this affect Facebook or Twitter? That is only to be seen, all the attention is going to how Facebook will react about Google+ but what about Twitter? While not having all the eyes on them we might be giving the space they need to be the real threat to all social networks around.