One of the best users of Twitter lately has been NameCheap.com and their trivia contest. The total cost of the contest is well below a few thousand dollars and is mostly a viral campaign using only Twitter followers. They have generated a following of 6000+ followers in a very short time. Given the average Twitter user has 80 people in their network this gives this campaign a reach of just shy of 500,000 people. Say they spent 10k on it that is $.02 to reach a person. Pretty good use of their funds. = Good Job.
Here is how they have used Twitter.
- They got a twitter handle. First step to using Twitter.
- They created a reason to follow their tweets with a game. The trivia game allows followers to see tweets with trivia questions on them. Players respond to the tweet to win prizes if they are one of the first to answer the question.
- They get you to use their @namecheap to reply to the game so all of your followers see @namecheap
- Through their game, and tweets they engage you with their content and their marketing
- They drive you to their website to check your score and if you won. Genius way to drive traffic and keep people engaged.
I am wondering how long this will last and how effective it will be over all. My other favorite marketing campaign for a domain registrar is GoDaddy.com and their first Superbowl ad. Good luck and great use of Twitter.