The Vatican's Pontifical Council for Social Communications (how's that for a committee?) has approved an iPhone app called iBreviary. The application, which is a virtual version of the Catholic liturgical book, was created by an Italian priest, Reverend Paolo Padrini, and is available in Italian, English, Latin, Spanish and French, with German and Portuguese coming in the next version.

If The Vatican can capitalize on emerging technologies, your association has no excuses for failing to do so. So, what existing content or resource can your association make available through a social/mobile platform that will immediately create new value for your members and a new dimension of performance for your association?

Hat tip: TUAW

If you're interested in learning more about the trends that will shape your association's work in 2009, please join me for the January 7 P.I. Briefing. Register today!