I have received my first Klout Perk, along with twenty-nine others in Atlanta (which looks to be consistent quantity-wise across targeted markets). I was sent a tweet by @KloutPerks that led me to a custom branded campaign page on Klout where I could RSVP for the appropriate screening.
Klout also included their "Influencer Code of Ethics" at the bottom of the page:
- Klout will never sell or give away your contact info.
- Participating (or not participating) will not change your Klout Score.
- If you accept the offer you are not required to do anything. We do not want to "buy" your tweets. You are receiving the product because you are influential and have authority on topics related to the product. This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product or say nothing at all.
- If you decide to talk about the product we will ask you to disclose that you received a sample (http://www.cmp.ly/2/va).
I am attending the screening tomorrow and curious to see whether it will be limited to the 30 to 60 (you can bring a guest) influencers RSVPed through Klout or will Universal Pictures open it up to the usual slew of radio winners? I am hoping for the first, as the latter would take away any type of exclusively to the event. I'll report back.