An article from The long tail and newspapers Published April 24, 2007 post share post print email license Good advice from Ryan Sholin's Invisible Inkling blog about how newspapers should look at their audience. clipped from www.ryansholin.com So here are a few basics of the Long Tail, boiled down as tightly as I can work them in a few minutes over morning coffee: Some of your content appeals to many of your readers. Most of your content appeals to smaller groups of your readers. Some of your content appeals to few of your readers. Your readers aren't a mass â€" stop treating them like one. Share This link to original post purchase licensing rights