As the battleship that is traditional PR does a U-turn to face the blogosphere opportuinity, tons of bloggers are geting all touchy about how they are approached. It amuses me. The bloggers aren't wrong. But most of what they're demanding in the way of being 'pitched' sounds very, very familiar.

See, for years many not-so-hot traditional PR people have pitched magazines they've never read; they've pitched writers about whom they know nothing; they've broadcasted blanket one-size-fits-all emails. Some of these same people are doing all the same old things when it comes to the blogosphere. And bloggers are responding with comments like, "Have you even read my blog?"

It amuses me because the anti-establishment of citizen journalists may have more in common with traditional journalist than