The bookmark is, in part, a response to the storm that Chris Anderson kicked-off this week with his "Sorry PR People: You're Blocked" post, where he named and shamed people he felt had emailed him inappropriately.
I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that [...] Everything else gets banned on first abuse.
Unfortunately, the resulting discussion seem to have lowered the tone of online discussion between PR pros and journalists to a new low.
I find the vitriolic comments flying back and forth distasteful and saddening. I don't want to be involved in discussions like those, so I've stayed away from commenting on other sites on this issue.
One positive thing that has come out of this is an explosion of posts detailing how to effectively pitch bloggers. None have impressed me more than Todd's.
Why is Todd's post useful? First up, it links to a bunch of useful resources on best practices. It also shares Todd's own best practices in a format that PR pros can print out and refer to when they delve into the blogosphere.
(I just realized I mention Todd's blog quite frequently. You know why? Because it rocks. If you don't read it, you should. Seriously. Why are you still here? Go there now)