SAP Sapphire is a huge event taking place in the US then in Europe, this year the US one is in Orlando and had 15,000+ attendees and it's the starting point for the SAP Blogger program.
I attended the US one in Atlanta last year and had an eye opening experience in terms of how far SAP goes to make executives available to industry, Analysts, Press, Bloggers, etc. amazing and something I've never experienced with any other company of this size.
I'll be in the Berlin event in about a week's time so if you are there come by and say hello!
The following is a little "flashback" to Atlanta...
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