Social media's disruptive influence is felt everywhere. It continues to challenge legacy companies, wrongfoot celebrities and trip-up politicians. In the topsy-turvy world of today suggests that the perceived 'problem' is frequently the solution.
It is with this in mind that Social Media Today launched the #SMTPowerTalk Hangouts on Air (HOAs) on Google+, using the very medium that's responsible for so many of the challenges that businesses face, to find solutions and release insights by talking to some of the most clued-up people in social media marketing and branding.
Over the course of a year our guests included PR experts, seasoned marketers, leadership speakers, solopreneurs, startup CEOs and web designers. With backgrounds as diverse as Harvard graduates and former IBM executives and even former NASA employees they each brought a wealth of information, insights and experience which they readily shared with the audience.
For those of you who missed them, the announcement, each time is made on the Social Media Today Page on Google+. The roll-call this year went a little like this:
Uncovering the Human Factor in Social Media Marketing
How Marketing Became Personal
Making Disruption Work For You
Social Network Marketing Explained
Social Media Analytics
CEOs Who Are the Company
Personas and Personality in Social Media
Games & Design in Social Media Marketing
The Visual Power of Hangouts in Social Media Marketing
Leadership in Social Media
Cooperation in Social Media
Each of the guests to the show is an expert in his field. If we'd set out to create a year-round resource for social media students, marketers and entrepreneurs to learn from, we'd be hard pressed to do anything differently.
There will be more to enjoy and absorb in the year ahead. The challenges, by the looks of things, are not going away. If you haven't already, join us on Google+ and be part of the conversation.