I just finished an interesting article by Steve Woodruff who asked the question "ROI in Social Media - Where Does it Belong?" He launched his article by writing:
"What's the ROI of Social Media?" I hear that question all the time, and it drives me crazy.
Huh. What drives me crazy is wondering why anyone would fail to provide a social media valuation to their executive team (just as you would for any other corporate initiative).
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