19 Ways to Build Your Website, Online Store and Mobile App [Infographic]
About a year ago I wrote Website Builder Platforms: Best Options for Small Businesses, which offered guidance on developing websites and selecting the best website builder platforms and tools. As I noted then, the days of having to build a website "brick by brick" (i.e. code it line-by-line) are long behind us. For small businesses and "single shingle" professionals in particular, who don't have in-house resources and can't afford the time or money for complex development projects, there's a wide range of website builder and hosting options available that can enable them to create or update their site(s) relatively quickly and inexpensively. Not all website builder tools are equally good or appropriate for everyone though, so it's important to know how to find the best fit for each individual set of circumstances and objectives.
In the article I cited the work of WebsiteToolTester.com, which provides a service that helps people understand and evaluate the available options. In addition to their comparison charts, individual website builder reviews, an ebook, and other resources, they've recently created an infographic that provides a nice visual summary of the various tools and platforms that can be used to build websites, online stores, and even mobile apps. As they put it, "solutions for every skill level and budget".
I particularly like how they've emphasized the importance of mobile optimization (a topic I addressed here), as Google has changed its algorithm to preference websites that are designed to be viewed easily on smartphones and tablets. Not every business needs an app (most don't, in fact), but in an increasingly mobile-driven environment, every website should be optimized for mobile experience. So even if your organization is in the 50% that has a website, you shouldn't assume you're all set unless you're certain it's designed to work on most every device and browser.
If it's not, I strongly recommend an upgrade.
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