Mobile messaging apps are a relatively recent addition to the marketing toolkit, but in the space of just a few years, they've already completely changed the rules of social media marketing.
Crucially, content and paid media take on very different roles in a messenger-centric world, but the good news is that savvy marketers can use every element of their marketing mix to achieve success in this conversation-based environment.
In this video, I look at the peculiarities of mobile messengers, and offer some tips and advice for marketers looking to make the most strategic use of these powerful communications platforms.
Watch the full video here: