As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video consumption is rising on Instagram, Pinterest and Twitter. Even LinkedIn recently added their own native video option.
Given the usage trends, most businesses are now considering their video options - but many are not sure where to start and what, exactly, is required.
To provide some guidance, this new infographic from wideo illustrates the fundamental elements you need to incorporate into an effective, and impactful, video marketing strategy.
This post was first published on the Digital Information World blog.