With eCommerce on the rise, many brands are now re-examining their online selling strategies, and mapping out a shift towards increasing their digital focus.
The pandemic exacerbated the already rising trend towards online browsing and buying, with analysis showing that overall eCommerce sales saw 40% year-over-year growth in 2020. As physical stores are able to re-open in the recovery from COVID-19, it's expected that this growth will recede somewhat in 2021, but the overall momentum will continue. If you're a DTC brand and you're not looking to maximize your digital potential, you're missing out on opportunities.
But building an effective eCommerce approach is not as easy as starting a website and waiting for the customer queries to come in. There are various elements to consider, and it's often small, simple changes in approach that can make the biggest difference.
That's where this infographic from Zissu comes in. Here, the Zissu team has collected 17 valuable eCommerce tips to factor into your planning.
Definitely worth a look.