It seems like only yesterday that everyone was talking about Meerkat, and Periscoping their daily lives, but that was now more than two years ago. Facebook Live came late to the live-streaming party, but quickly gained momentum, and is now arguably the leading live-streaming platform, with The Social Network continuing to increase its video focus.
In many ways, Facebook Live opened the door to Facebook’s broader video push, highlighting the ways in which the platform could capitalize on the popularity of video content by partnering with creators and publishers to create its dedicated video platform. And while live-streaming by regular users seems to have lost some momentum, according to the latest numbers from Facebook, it’s still going strong, and building over time.
To mark the second anniversary of Facebook Live, The Social Network has released this infographic of live usage numbers. It presents some interesting stats to consider – in addition, Facebook Live content also generates 6x more interactions than regular video.
Worth considering in your process.