Marketers need to step a few steps ahead. That's why it's time to start planning your back-to-school campaigns.
Back-to-school shopping rose again last year, and was projected to top $80 billion. So it's no surprise that a variety of brands want in on the action.
To do that, brands need seasonal social campaigns to remain top-of-mind with parents and students. Here are some tips that will help you craft campaigns that boost engagement, inspire conversation and expand your fan base.
1. Offer Fans A Variety of Options
When school is about to start, wallets open. And families need to make some big decisions. Drive sales decisions by creating social catalogues that make it easy to buy and share items.
Tea Collection attracted fans with a Look Book of children's clothing. When fans clicked on an image, they were redirected to the product page on their ecommerce site.
2. Give Back to the Community
Wouldn't you be more inclined to step with a brand if you know your money helped support a worthy cause?
Raise awareness about relevant issues in your community by partnering with a charity that resonates with students and parents.
SearsStyle teamed up with Team Up to Stop Bullying to raise awareness around an important subject.
3. Help Parents Out
Give parents resources to make their shopping seamless and easy. Anticipate what they want, then give it to them! Run contests with basic back-to-school giveaways to expand your reach and build your customer base.
Textbooks.com ran a referral campaign where they gave away back-to-school must-haves like iPads and coffee makers.
Want more inspiration? We've got a whole tip sheet on how top brands use Offerpop to drive back-to-school sales. Get it here.
Register for our Social Summer Camp to get more tips and tricks for planning truly effective social marketing strategies for the Back-to-School season