David J.P. Fisher is the featured guest on episode 136. Fisher is an author, speaker, and business coach at RockStar Consulting - you may recognize him from this LinkedIn social selling webcast. While attending Dell EMC World, Fisher and I met up to have a quick chat about four of the nine categories of LinkedIn status updates he outlines in his book: Networking in the 21st Century on LinkedIn, Why Your Network Sucks And What To Do About It.
The big idea to remember when using LinkedIn is that the site is for business networking. It may feel weird to talk about yourself and what you're doing in your professional life, but if you do it right, you can connect with new customers and grow your network.
Fisher suggests using your LinkedIn status updates to post about events you are attending. These events don't have to be large conferences that only happen once a year, they can be local Chamber of Commerce meetings or other professional networking events. Discussing events on LinkedIn allows people to get a context of you and what you're doing. Posts like these can aid in starting conversations online.
Consider announcing a project you're starting or recently completed. This isn't the time to brag; posts that talk about projects you're working on allow others to understand what you do a little better. Connections in your network might need what you offer, but might not realize that it's in your wheelhouse.
Posting about projects also helps to keep relationships going outside of face-to-face meetings or phone calls. It provides another way for others to feel a connection with you.
The third category of LinkedIn status updates Fisher reviewed is a post in which you tell people the characteristics of your ideal client and ask for referrals. This may be a hard thing to ask, but occasionally mention the type of client that you serve. By peppering this type of post in among other categories, your network will appreciate it. You can say something like, "I love working with people who are trying to figure out X. If you know someone, I'd appreciate an introduction or your referral."
The final category Fisher mentions in this podcast is recommending other people in your network. This is the 'pay it forward' mentality. Boost your networking karma by giving without expecting anything in return. Look at ways you can recommend people in your network to help others.
Featured On This Episode:
- David J.P. Fisher on LinkedIn and Twitter
- David J.P. Fisher's website
- Catch our webcast Evolve or Die: How to get found and contacted on LinkedIn
- Join our Social Business Engine community
- Write a review of this podcast in iTunes
- Social Business Engine on Twitter: @sbengine
- Social Business Engine video channel | YouTube channel