I've been thinking about an article that Pam Moore recently published in which she talked about how the amount of content being published is creating a sort of content "white noise" effect. To cut through it, content marketers need to create high-quality, and extremely relevant, content. I agree - in fact, I agree so much that I wrote an article where I showed how we use a simple checklist to ensure that content quality is high, focused on the right audience, and the right stage of the buyer's journey.
Both the article and the checklist have been well received, but as I've discussed it with my team, I feel it's important to emphasize one area of our content process that some brands either don't do or don't do well - the content review process.
For many, a content review is just a spelling and grammar check, along with some rewording for clarity. To be clear, that's copy editing, and it comes after content reviews. Content review is where experts who know the subject matter - potentially peers of the content author - review the content to ensure it's high quality, and to add value where possible.
What do content reviewers do and how do they add value? In the infographic below, we outline four ways content reviewers can help your content stand out and rise above the white noise.