5 Advanced Tools for Every Content Marketing Task
What's the difference between fantastic and subpar content? Research has shown that the most successful marketing departments utilize at least five tools to achieve high-quality and high-performing content.
Inspired by this estimate, I decided to create a list of exactly five tools you need to amplify your content. But I won't list the most obvious tools either - I wanted to feature less-covered, new and innovative content marketing tools which can help in your efforts.
There's a huge range of marketing and content tools you can choose from, so how do you know which is the right one for your marketing team? A lot of it is trial and error - you need to use them to learn, and then implement your new-found knowledge in all subsequent pieces.
But these tools are definitely worth a look - here are five advanced content marketing tools for you to check out.
1. Finteza: Analyze
As the saying goes, you can't improve what you don't measure and setting-up easy-to-understand data analytics software is the first step in a successful content marketing success. The earlier you do that, the more insight you'll generate going forward.
Finteza is a free web traffic analytics platform that produces data on user behavior and bot detection, and provides insight into your conversion funnels. You can use web traffic information to analyze visitor data and optimize future content based around visitor interests.
One of the key and unique features inside Finteza is its traffic quality report, which enables you to spot external attacks, diagnose advertising fraud and detect suspicious patterns.
Finteza allows you to filter traffic reports by colors:
- Green - Pure traffic including live users.
- Yellow - Proxy server users like VPN, Tor Browser, etc.
- Red - Unwanted traffic like spam IP addresses and hackers.
- Gray - Service traffic from social media, instant messengers, and search engine bots.
This enables content marketers to better understand the effectiveness of any tactics and campaigns they're working on.
2. TextOptimizer: Optimize
How do you find unique angles for your content, and ensure you're meeting Google's, and your customers', expectations with your posts?.
Text Optimizer uses semantic analysis to tell you where your content has gone wrong, and provide you with information on how to improve its quality.
TextOptimizer focuses on optimization for organic rankings, using your chosen query for semantic analysis. Based on this, the app will produce a list of related terms and concepts which you can incorporate into your content for better optimization.
3. ContentCal: Publicize
Multi-channel marketing is a must these days - your potential customers expect to see you on a platform of their choosing, which brings the need to be everywhere.
ContentCal lets you streamline your strategy with workflows and the ability to use automatic posting from inside the app. This useful tool keeps all your data and social media efforts in one easy-to-use app, including images, brainstorming ideas, schedules, copies, and campaign information.
Furthermore, ContentCal is a calendar software which enables marketers to plan out, visualize, and forecast future campaigns. The tool also makes it easy to work with a team for delivering on your social media strategy and increasing brand awareness.
4. Viral Content Bee: Promote
Another marketing tactic worth trying out is utilizing influential social media users or influencers - what better way to garner attention and brand awareness than by making your presence known across the largest social media platforms?
The Internet is massive and ever-changing, and without some form of advertising, your product may never see the light of day. Viral Content Bee enables you to put your product in front of social media users. When users share your articles and message, you gain much-needed brand awareness.
Marketers can also use Viral Content Bee to test content. When users start spreading your pieces, you can gather data on what content worked best on various social media platforms, then tweak your messaging for better optimization.
5. Mailshake: Outreach
The "build it and they will come" concept doesn't really work, especially if you're not yet a well-known brand. The best way to ensure key people will discover your content, find it useful and spread the word (and link to it) is to reach out to ask.
But how do you manage this task without it taking up all your time?
Mailshake is a low-cost option for sending outreach emails for prospecting, link development, and maintaining relationships. The app has a simple user interface which makes it an easy solution for outreach emails.
Mailshake enables you to organize your email contact lists, track responses and follow up emails, and review past emails. Mailshake is by far one of the easiest cold email outreach apps available, and it works with your Gmail/G Suite account.
Mailshake is a great solution for content marketers who have to reach out to many people regularly, but still want to remain authentic and engaging.
I've found each of these tools to be valuable in their own ways, and there's a range of options you can utilize to get the most out of these apps. If you're looking for options to up your content game, these are definitely worth a look.
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