To be prudent in today's Internet world, you need to be prepared to respond quickly and effectively to social media risks and threats before they affect your customers, suppliers, stakeholders or employees. You need to have someone to call who understands these challenges and can act on your behalf. At minimum, you need to be proactive and have a Social Media Risk Management Program in place that combines technical solutions, policies and procedures, and an emergency response plan.
Businesses just like yours are being attacked online at alarming rates with serious consequences. Disgruntled employees, fraudsters, crooked competitors and even human error are often to blame. The consequences can be far reaching: loss of sales, damage to your reputation, loss of confidence in your products, and much more.
5 Benefits of a Social Media Risk Management Program
Social Media Monitoring: Continuous monitoring of social media sites, blogs, forums, news feeds and other sites for instances where your company or brand are mentioned, including pictures and videos.
Domain Name Monitoring: Continuous monitoring of global domain name registration databases to identify all newly registered domains which could threaten your brands and intellectual property.
Traffic Insight: Insight on who is visiting your website and where they came from.
Threat Management Portal: Secure, centralized online management tools to help identify, track and manage incidents and coordinate responses.
Emergency Response Team: Experts to help you prevent and eliminate online issues that threaten your company.
Knowing what to do in the event of a social media threat can save valuable time and effort in effectively addressing threats while showing your online vigilance can deter fraudsters and reassure customers.
Every business should take steps to proactively protect their online presence. There are many companies online who can help you manage your social media risk management.
