5 Things Every Brand Needs to Know About Marketing to Dads [Infographic]
Father's Day is the next major seasonal event to consider, and if you're looking to create a tie-in campaign, it's worth noting this new research from MDG Advertising on what appeals to Dads, and how they see themselves depicted online.
There are some very interesting insights in here relating to how father's view brands, how they use digital and mobile platforms, and what they're looking for in marketing messages. The main takeaway is that modern fathers don't necessarily fit into the traditional dad stereotypes - and that building your campaigns with this knowledge can enable you to create more resonant, relevant ad efforts.
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