5 Things Every Marketer Should Be Thankful for This Year [Infographic]
'Tis the season for giving thanks, and while digital marketers face many evolving challenges (shifting algorithms, declining reach, etc.), it's also a good time to take a second to consider the advantages and tools we now have with which to connect with our audiences.
In the depiction below, the team at MDG have identified five key things which have been of benefit, including the popularity of purpose-driven content, increased smartphone ownership (helping to create more-targeted campaigns) and how greater competition between the leading advertising platforms has lead to the creation of more powerful tools for marketers.
There are certainly some interesting considerations - you can read MDG's full report and logic behind each factor here, or check out the infographic below.
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