Recent studies show 50% of all web traffic is now video
And its share of the internet `pie' keeps growing. To prove it, YouTube alone today accounts for 12% of ALL web traffic. This makes locally optimized video content even more important to having a competitive advantage in the marketplace.
There are a few key things we can do to ensure our videos, content and players are optimized for social media.
- Enable social sharing buttons in players :: keeping them "on" makes it easy for viewers to start sharing your videos.
- Promote sharing at video completion :: remind viewers that their next step can be to share your video.
- Embed click-able calls to action :: consider equipping your video player with clickable call to action overlays that draw engaged viewers back to your site when viewed from within the Facebook social stream.
- Use metadata :: having complete titles, descriptions, and tags will make it easier for your videos to be found in the first place. Videos are nothing without context!
- Track, review & analyze :: use analytics to monitor performance of videos, especially referral sources to learn how your videos are being shared.
For those you with curious minds, lets take a closer look at the online video landscape ...
Daily video consumption according to ComScore ::
89 million people will watch 1.2 billion videos online TODAY
RealSEO compiled a list of the top 5 online video services by unique visitors ::
- Youtube (147M)
- VEVO (97M )
- Yahoo! (81.6M)
- Facebook (77.4M)
- Microsoft (64.4M)
Nielsen Reports Majority of Online Video Viewers are Women ::
42% of online video viewers are "white women"
This data is sourced at Nielsen Video Census 2011 Home and Work.
Good luck, producers!
