It happens to everyone. You sit there, head in a fog, not knowing what to post, or simply feeling uninspired to post to your social media channels. And it can be so frustrating and detrimental to your online efforts.
The good news is that there are a few things you can do to deal with social media overwhelm - here are some tips to help break you out of a slump and get you back to your productive best.
Define Your Social Media Goals and Strategy
Defining your social media goals and strategy can be an effective way to deal with social media overwhelm.
This is because your goals and strategy will give you the framework to build your posts around - you’ll have a “big picture” view of what you want your account to look like and what you want to achieve with it.
This can make it a little easier to find inspiration and craft updates.
Plan Postings in Advance
Planning your postings in advance is another great way to avoid social media overwhelm.
Creating a content calendar will help you stay a step ahead. Plan a week, month, several months or even a year of posts you can schedule out and make minor tweaks to.
When you don’t have to think about what to post on the daily, your mind will be free to explore creative ideas and more. Learn how to create a social media content calendar here.
When in a rut, curate.
There's so much great content out there that you can share with your audience, and there are multiple benefits to using curated content.
You can curate blog posts, social shares, or even your visual content. Curating content is great when you need to fill content gaps, when you want to highlight user-generated content, or even to help get the attention of influencers you can reach out to in the future.
Remember to always give credit if you repost an image or any content from a source other than your own.
Use Scheduling Tools
As I mentioned in a previous Social Media Today post, it can be super helpful to schedule your pre-determined posts (which you’ve worked out in your content schedule) ahead of time, so you’re free to spend your new found time on whatever your heart desires (which will probably be to cross another item off that ever growing to-do list).
Getting posts scheduled and out of the way will give you time to do one of the most overlooked, and time consuming, social media tasks – actually engaging with your audience (which may be more important than ever given Facebook's coming changes).
I usually plan and schedule about a month’s worth of content for each of my clients ahead of time.
Pick the Platforms Where Your Target Audience is
In order to streamline your process and avoid social media overwhelm, you should concentrate on the social media networks that are working - and drop the ones that aren't.
Even if you automate your social media efforts, it can become a lot to manage accounts on every single social media network. Make it easier on yourself by only using the ones that are actually working for you.
Take a Break
Sometimes, when I’m not inspired to post, I just don’t post.
Stepping away from social media for a short time can help you refresh your creativity, and gain inspiration. Don’t give in to the pressure and let the inspiration hit you. Look at magazines, other accounts, or just take a walk.
When you feel ready, come back. Posting quality will always beat out just posting to post.
I hope these tips can help if you’re feeling bogged down by posting, and are dealing with social media overwhelm. Until next time.