Customer experience is one of the most important factors that influences business growth - in fact, it’s expected to become the main brand differentiator by 2020. According to research, many businesses generating a billion dollars in yearly revenue could bring in $700 million more within three years, just by improving their customer experience.
Here are some key elements of focus to consider:
- Figure Out Your Target Audience - It’s critical to understand who your target audience is, and what their needs and requirements are. You need to understand their pain points to figure out how your products and services can be helpful to them. This way, you can improve your customer experience.
- Omnichannel Experience - Around 76% of shoppers use various channels to make a purchase. You need to ensure that their experience remains consistent across all of them. This can help give them a better experience.
- Be Present - It’s imperative that you remain available to your customers whenever they need you. It helps to have 24/7 support through any means of communication so that you can help them out at all times. You should also seek to resolve any concerns as early as possible to keep them satisfied.
To provide more context around the importance of customer experience, and how you can improve it, check out this infographic from the team at Aivo.