When your social media reach slows down or grows stagnant, it's time to employ new tactics or switch things up a bit. In this post I'll outline 6 tactics that can help you gain some quick wins and instantly give a little boost to your social media reach.
Here are 6 tactics to instantly boost social media reach for your brand or business.
1. Get Into Video Content
Video is a hot topic in social media right now. Videos get more reach than photos - which means more chances to get your brand in front of new eyes.
Creating videos doesn't have to be overly complicated or technical - Facebook even lets you create short slideshow videos within the network itself. To learn more about what kind of videos to create, and how to create them quickly and easily read: How to Easily Create Great Video Content
2. Go Live
Have you tried going live on Facebook yet?
Live videos on Facebook (and other networks) generate a lot of interaction - Facebook Live videos even have their own map showing all the live broadcasts happening around the world at any given time, providing a big opportunity to get in front of more people.
Let your followers get to know your team, tease upcoming events, film product demos or simply have fun with Q & A sessions - there's a heap of ways to utilize live content.
But Facebook isn't the only network which lets you share live videos, Instagram just released it's new live video feature, YouTube now lets you stream live from your channel, and of course there's Snapchat, and Twitter/Periscope.
One more benefit of live videos? You can use them later on or to create more content.
3. Participate in Facebook Groups, LinkedIn Groups, Google + Communities and Pinterest Group Boards
Social media is all about being social. It can be time consuming, but set some time aside every week to interact in groups within the network you're on.
First interact with posts, join others in conversations, and build trust. You can then share relevant content from your brand or business (but only if it adds value to the group or people in the group).
You'll be surprised at how much more engagement happens within groups as opposed to just your brand's official channels and how being active can boost social media reach.
4. Collaborate with Influencers
Collaborating with influencers isn't exactly instant, but it can be a great way to increase your social media reach.
The secret is to find the right influencers, influencers who are aligned with your target consumer and will attract the right customers for your business. You'll have to do your research and a little investigating, but once influencer campaigns are off the ground they open the door to more traffic, eyes, and reach on social media.
5. Use Hashtags Correctly & Efficiently
Hashtags, hashtags, hashtags. They're everywhere.
Hashtags can be very important in how your customers find your content, and when you learn to use hashtags correctly, you'll be able to reach more people who are interested in your topic or content who are not currently part of your network, thereby fostering growth and brand awareness online.
If you already use hashtags but aren't seeing much action, try auditing your hashtag list. Figure out which ones are working and which ones aren't and adjust your strategy accordingly.
6. Social Ads
The 6th method isn't free, but it's yet another quick way to increase the reach of your social media posts. Targeting is your best friend here (unless you like to spend money on bad results). Knowing your customer is also key, as there are SO many different ways to target social ads.
See? Getting an instant boost to your social media reach is possible with the right combination of tactics. Which is your favorite tactic from this list? Are there any other ways you've triggered an instant boost in social media reach for your brand or business? Share it with us in a comment below.
This post was originally published on Dhariana Lozano's blog.