Hashtags have become fairly mainstream - almost everyone now uses them in some capacity, while they’ve also become something of a symbol to describe the hopelessly internet-obsessed. Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business.
Let’s start with the basics, just for clarity’s sake. Hashtags are keywords prefaced by a # - for example, #marketing. On social media sites, they're effectively live links, and clicking on them will take you to a feed of all the people using the same hashtag. It’s a natural connection to your core audience.
Hashtags are also used on nearly every social media network, having been recently re-added to Pinterest and LinkedIn.
If you want to learn more about hashtag best practices for your business, check out Rival IQ's listing of brand hashtag tips in the below infographic.
A version of this post was first published on the Digital Information World blog.