Is your advertising and promotion strategy prepared for the back-to-school shopping rush? 

The back-to-school period is a key spending season, with families allocating up to $977 per student to get all of the required equipment. If your business sells school-related supplies, you're already no doubt aware of the importance of the season - but if you haven't got your marketing plan locked in just yet, this new overview from the team at MDG Advertising might help.

The graphic below looks at some key shopping stats for the period, including online buying trends, notes on who influences purchase behavior and what types of sales hold the most appeal.

Worth considering in your planning - check out the full infographic below.