David J.P. Fisher is back for his third podcast appearance on Social Business Engine. A popular speaker, coach, author, and beer connoisseur, David has his own podcast called Beer, Beats, & Business. During this episode, we're going to condense some of what we previously covered on the podcast and in this webcast into one action-packed interview. Our conversation will serve as a valuable cheat sheet for his latest book: "Networking in the 21st Century on LinkedIn". And, David's also offering a free digital copy of his book for listeners.
David wrote the book "Networking in the 21st Century on LinkedIn" to help people to move their natural offline networking skills online. Social networking enables us to connect with anyone, anywhere, and so people often jump in without a plan. Chapter One, "A Social Networking Strategy," encourages readers to think through what they want to accomplish first.
Tune in to hear a synopsis of the book, and to learn some valuable networking tips along the way.
Why Social Networking
We approach social networking to share with a broader audience and to create deeper and more meaningful relationships. For example, I only see David once or twice a year at conferences, but we stay connected through social media and our respective podcasts. This connection enables us to pick up conversations easily when we meet in-person.
The buyer's journey has changed, and digital communications help to guide prospects through relevant content. David refers to this as being 'the sales Sherpa' and recommends this way of thinking to all professionals.
Obstacles to Understanding
A few of the concepts referenced in David's book are a struggle to some. The first of those is the shift in the buyer's journey. It's difficult for some people to wrap their heads around social media and how it plays a role today in their professional life.
Another struggle is that we don't live in a 'set it and forget it' world anymore. Social media requires effort and attention. It's not a habit until it becomes a habit - or as I say, social media is a new muscle that needs exercising. It should become a natural part of your day.
The chance to tell your story, however, is one of the easiest concepts for people to understand.
LinkedIn, for example, is a platform to share the narrative of your career. David points out that your LinkedIn profile is not a resume, it should be a clear narrative of your career and how you got there. After these concepts click, everything else seems to come together for them.
Social channels are legitimate communication and engagement tools. Whether you're just starting out on social, or have been a user for a while, you're bound to learn a lot from David's book Networking in the 21st Century on LinkedIn. You can download a free digital copy here.
Featured On This Episode:
- David Fisher on LinkedIn and Twitter
- David Fisher's website
- David Fisher's podcast
- Watch the webcast and download David's book, Networking in the 21st Century on LinkedIn
- Join our Social Business Engine community
- Write a review of this podcast in iTunes
- Social Business Engine on Twitter: @sbengine
- Social Business Engine video channel | YouTube channel