Instagram is currently the fastest growing social media platform, and for many users, it has now become their go-to source, the app they open first each day to catch up with the latest posts and Stories from their friends and brands that they follow.
And that, logically, means that more businesses are looking to get involved and connect with the app's now billion-strong user base.
Is Instagram part of your social media outreach strategy for 2019 - or even 2020, if you're already looking ahead?
If the answer is yes, then this guide is for you - the team from Later have put together an overview of all the various Instagram advertising options, along with image size specs and ad response tools you can use to maximize your promotion performance.
If you're not sure which of Instagram ad options are best for you, this overview will help - you can check out Later's full rundown here, or take a look at the infographic below.