A lot of people have asked me about my interest in Facebook and what I mean by "viral looping" and Facebook as a distribution platform. Here's how it works.
- There's a feed on your Facebook homepage that tells you what your friends are doing
- Included in that feed are the applications they are adding or removing from their profile page, which is the semi-private part of Facebook. (BTW, the content of Visual Bookshelf, which comes from Amazon, is also shared meaning that the viral effect extends beyond the app itself.)
- Your network of contacts see what you are adding and you see what they are adding, eventually this snowballs.
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