The Web is steadily becoming a utility of the masses. We have become familiar with using the Web for communicating, surfing, shopping, receiving information in different forms, and a host of other usage attributes-both personal and professional.
The Web economy has largely been fed by advertisers vying for eyeballs and attention. Advertisers have been a fundamental resource of the Web economy. When a change occurs that alters the old models and creates improved models with a promise of higher returns, then changes are likely to create systemic shifts across the entire Web that influence the system from end to end.The Relationship Economy cover the dynamics and implications