Web 2.0 has triggered the development of a wave of new collaborative tools and web sites designed to harness the power of groups. But, are companies really incorporating these tools (personal profiles, rating, tagging, wikis, bookmarking and commenting) into their sales process and customer management applications? If so, how are they being used? If not, why not? Do they deliver value? What should companies be doing?

We want to know what you think. Please take a couple of minutes to take our new survey called Sales 2.0: Are Collaborative Technologies Helping to Drive Your Sales and Marketing Efforts? Your responses will be part of a whitepaper that our research partner Techdirt is producing for The Customer Collective, an online sales and marketing community that we manage with BusinessWeek for Oracle. The survey is here.

We'll give you a $10 Starbucks card for your trouble.

By the way, members of SMT can join The Customer Collective simply by logging in with the same e-mail address and password you use here. Your profile and photo will follow you but you'll have to add your autopost feed again if you want your blog to appear on TCC. Same thing for MyVenturepad, for those of you who write about small business issues.