B2B Content Marketing Trends in 2017 [Infographic]
Content marketing looks set to get increased focus across al sectors in 2017, and especially so in the B2B field.
According to a recent report by GroupM, total marketing services expenditures worldwide will pass the $1 trillion threshold for the first time in 2017, with 29%, on average, to be spent on content marketing. In addition, 39% percent of businesses are planning to increase their content marketing spend over the next twelve months.
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