That's why BAT is working so diligently on developing our Social Marketing capabilities. Our client brands' consumers are seeking out and talking with others of like minds...in blogs, in newsgroups, through RSS feeds, community tagging tools such as Digg and deli.cio.us, social networking sites like Facebook and more. These are the places people are going (those people?..they're us!) because we're learning that we no longer need or are limited to looking to published authorities for guidance, but are finding more relevant and trustworthy information knowledgeable peers (think Wine Spectator being dethroned by Gary Vaynerchuk at Wine Library TV)
So here's the message marketers in this brave new world need to get...Be Part of the Conversation...With or without you, the conversation is taking place. The choice then is to participate and help shape it, or ignore it and let it shape you.
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