In the run-up to the Shanghai Expo, our Social Media team at Ogilvy has partnered with CIC Data to produce a series of reports about what people are saying online about the Shanghai World Expo. This first report gives a peek into what people are discussing online more than 100 days ahead of the event. Their obsession: Tickets. Some are looking to get around the increase in ticket price, students are self-organizing to group-buy tickets and some companies are offering a discount on tickets as a promotion. We will be producing reports on Expo on a monthly basis going forward.
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