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- How to calculate the value of social reach?
- What are the internal benefits to an organization with an Employee Advocacy program?
- Employee Advocacy feels like what the internet felt like in 1995, shouldn't be quit looking to technology to tell the story? Shouldn't be be able to get executive buy-in based on common sense beliefs?
- How do you get employees to relate to the brand story so that when they are sharing through an advocacy program, they remain authentic while staying on brand?
- Where will this take us? And why is it important for organizations to on-board now?
- What is the green light analogy in regard to legal considerations?
- At what point is this way too much work in relation to number of employees?
- How do you equip employees regionally for different international markets and offices?
Links mentioned in this episode:
- bit.ly://AdvocacySummit - 2014 Employee Advocacy Summit
MeetTheSpeakers - Listen on SoundCloud - Meet the speakers of the 2014 Employee Advocacy Summit.
- http://www.purematter.com/futureofwork - To learn more about the Future of Work project by PureMatter, sponsored by IBM #NewWayToWork
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