In 2011, there is clearly a demand for clients and advertisers alike to tap into this seemingly magic, 'solve-all' business solution called social media which can be very fruitful if the correct resources are allocated, and the right strategy implemented.
Of course, there isn't one magic solution to attaining online social ecstasy. However, a key role in helping to achieve this lies with a company's community manager of social media channels such as Facebook, Linkedin, Twitter etc.
The diagram below clearly shows what a multi-faceted individual is required to correctly implement this role.