Yes, you should vote in the upcoming presidential election. But you should ALSO vote in SXSW's Interactive Panel Picker. And in particular, if you feel so inclined, you should vote for Geno and his "Offline Isn't Dead: How to Integrate Online Strategies" topic so the Brains on Fire crew can join the party in Austin next year.
Here's the description in the Community/Social Networks category:
"Studies show 92 percent of word of mouth branding happen offline. Yet many companies focus on attracting customers online. How can companies work to integrate offline strategy to support online efforts? This discussion will highlight brands that have successfully integrated customers online and offline and give tips on how to recognize fan engagement opportunities."
In other words, we know that A LOT of talk will be going on about online applications and technologies at SXSW (as it should), but we're taking a different spin on things and would like to have a discussion about how online can support offline and vise-versa.
There's a very short registration page to jump over before you can vote. Voting closes at the end of the month, and we'd truly appreciate the support since 30% of the total score comes from YOUR votes. There are SO many great entries this year, but with your help, we'll see you in Austin!
<--www.brainsonfire.com/blog-->Brains on Fire is the Identity Company dedicated to helping organizations discover and sustain excitement about who they are and why they exist. We believe that great brand identities are rooted in purpose, not just profit. That they focus on relationships, not transactions. And they live through movements, not campaigns.