Want to beat FaceBook's newsfeed algorithm and get more fans to see your content? Then post often.
I know what you're thinking...Hear me out first before you jump to conclusions.
You've read it a dozen times, not to post often or you're going to discourage your fans, causing them to unlike or ignore your posting. And that will affect which post FaceBook will promote in your fan's newsfeeds.
I'll build my case that you can post often and get fans to see your posts around 3 key factors:
- Fans: How well do you know your fans and have you tried posting 5 to 6 times a day? You won't know unless you try and measure your results. How do you measure? By post likes, comments, shares and overall organic reach. Try posting at different times of the day and week. Remember that figuring out when your fans are using FaceBook is also important. If you're only posting 1 or 2 times a day you're missing fans' newsfeeds. The average FaceBook page's organic reach is greater for smaller brands. This is why I encourage you to try posting 5 to 6 times a day. Space out your posts by 3 hours and vary the times daily until you start getting the results you're after - more likes, comments and organic reach.
- FaceBook Newsfeed Algorithm: It works like this: the more engaging your content, the higher the impact it should have on your reach going forward. Engaging content is defined as content that prompts clicking, liking, commenting or sharing the post. Knowing when to post will also help boost your engagnemt. But, remember - don't post multiple times a day if you don't have a good understanding of your fans. It WILL hurt your newsfeed. This brings us to number 3, Content.
- Content: Engaging content will appear higher in a fan's feed if they interact with your post more frequently. But before you can create that engaging content you need to understand your fans. What gets them to like, comment and share? Back to posting often with different content, images, links, status updates, text, etc. Once you figure out how to grab your fans' attention, post it and if it's engaging, according to FaceBook's Newsfeed Algorithm, posting often won't hurt.
Lastly, FaceBook is evolving faster than we can keep up, so it's more important that if you're trying to promote your brand, you need to evolve, too. Whether it's posting more or less, the best practice is to figure out your audience. Remember, FaceBook is a business and they want you to use their services to promote your brand and ultimately make money for them. You don't have to beat them at their game; you have to use what they have given you wisely to grow that relationship with your fans.