Facebook Highlights Trending Topics in New Report [Infographic]
Earlier this year, Facebook started up a new monthly trends report called "Topics to Watch" which is probably more relevant and useful than most take at for, at least at the moment.
Topics to Watch highlights emerging trends which are gaining momentum across Facebook based on mention volume, velocity and other related engagement metrics. Facebook's data team identifies these topics then breaks each out into its own segment, with a description of the trend, a graph showing mention growth, and associated data around related topics and demographic popularity.
It's handy information to have, but the purpose of that data may not be immediately clear - as a marketer, why do you care if "gloss" is trending?
The key thing to consider with these topics is that they're on the move, they're likely to grow in popularity over time. So right now, these might be largely meaningless, but interest in them is building. Getting ahead of that trend and tapping into any related conversations relevant to your business could give you the upper hand in your Facebook marketing efforts.
And worth noting - Facebook's research team says that 80% of the topics they've identified in this way have gone on to become more prominent trends. It might be worth paying attention to the monthly listings and seeing if there's a relevant angle for your brand to take.
The full July "Topics to Watch" infographic is below, with more information available on the Facebook IQ Insights blog.
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