A few days ago, I saw this Facebook video banner ad with the new Ben Stiller & Robert Downer Jr. flick, Tropical Thunder.
I am a huge movie buff and have been waiting for this movie to come out in the theatres, so it caught my attention pretty quickly. What was interesting was the comment field right underneath. So I thought to myself ... wow, this is pretty cool; an embedded multimedia advertisement with comments visible to users' network of friends.
I left a comment or two (as you can see) but I didn't notice it in my feed. Nonetheless, I did see a comment from a friend of mine Daniel Riveong who said, "Dear Facebook: Commenting on ads is a sure way to get trolls. Have you seen YouTube comments?" He is exactly right. I wonder if advertisers are going to monitor these comments and pull ads if any "questionable" comments arise.
It's nice to see that advertisers are starting to understand the importance of conversations and engagement. Buying a social or display ad in a social network is only part of it; and commenting on ads is definitely a step in the right direction.
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As most of you know, I am working on the Media Literacy project for the Social Media Club. It's a collaborative effort to create a library of resources that consolidate "introduction to social media" content in an effort to help those who are new to social media get all the information they need, in one place. So, if you know of any presentations, classes, discussions, cartoons, videos, blog posts etc..., please add it here.
Also, I will be attending BlogWorld this year and speaking on two different panels (September 19 - not sure the title of the panel and September 20 - Beyond Blogging: Stories & Social Media Lessons Learned in the Real World). If you are going to this event and we haven't met in person, this is our chance. : )