Establishing your brand, and standing out from the crowd, is a key consideration in digital marketing. Putting together a website, and creating social media profiles is great, but if you don't also look at solidifying your brand presence itself, you're going to miss out on opportunities.
So how do you do it? It's one thing to say 'you need to build a brand', and another thing altogether to go out and do it. To help with this, Facebook has this week published a new guide to digital brand building, within which, the company has sought input from a range of successful, modern brands as to how they have built their businesses.
As explained by Facebook:
"We have seen modern digital native businesses like Gymshark, Happy Socks, and Treatwell build fresh, fast-growing brands by taking a modern approach on our platforms. The foundation of this is a test-and-learn methodology: These thriving firms are relentless about measurement and iteration with their brand marketing."
The guide, which you can download here, looks at a range of key branding elements and considerations, including the use of modern data-gathering techniques.
The guide also highlights examples of each element in action, and includes point-by-point notes on the key benefits of each step.
There are some great, valuable pointers here, some solid tips to help you build your brand and maximize your digital marketing efforts. If you're looking to map out a better strategy for 2020 and beyond, it's definitely worth checking out the key notes, and considering whether, and how, they might fit in your process.
You can download the full 'A measurement-focused approach to brand building' guide here.